Here are some brands that had no launch at all: Starbucks, Apple, Nike, Harry Potter, Google, William Morris, The DaVinci Code, Wikipedia, Snapple, Geico, Linux, Firefox and yes, Microsoft. (All got plenty of PR, but after the launch, sometimes a lot later).
Great publicity is a treasured gift. But it’s hardly necessary, and the search for it is often a significant distraction. Full post by Seth Godin
